About Us

Welcome to Electric Radiators Direct, part of Ignition Heatco Ireland.

Our mission

At Electric Radiators Direct, we believe that energy-efficient heating products shouldn't come at a premium. We are committed to supplying our customers with top-of-the-range heating technology at the best prices: making comfortable heating with a low carbon footprint an affordable option for all households and businesses, whatever the budget.

Energy efficient and affordable heating

Our buyers spend every day researching and negotiating with Europe's top heating manufacturers to bring you the very latest electric heating products at the best prices. Our range of electric heaters feature products of every size, in a range of styles with something for every budget.

Ground-breaking heating solutions

Ecostrad iQ Ceramic

We're particularly proud to be the sole UK distributors of our best-selling iQ Ceramic electric radiator, which combines an ultra slim aluminium design, sophisticated CeramiQ heat lock technology, and WiFi app, voice and motion sensor control for a top-of-the-range electric heating solution that's energy efficient, affordable and 100% reliable.

Working towards a greener future

While our products are helping to prime homes and businesses towards a more sustainable future, as a business we know that our environmental responsibility extends to more than just what we sell.

As a WEEE compliance scheme member, we dispose of our electrical equipment responsibly and offer our customers the opportunity to recycle with us free of charge when they make a purchase.

Our distribution centre is powered by solar electricity panels, with any excess energy put back into the national grid.

We have EV chargers installed at our head office and many team members benefit from our Cycle to Work scheme.

We are partnered with Ecologi, an organisation focused on developing and implementing effective climate solutions. As a result of their tree-planting initiative, our carbon footprint as a company, including that of our colleagues, has been offset entirely.

World-class award winning customer service

Customer support

We are an online business with a difference. Our expert UK-based customer support team are dedicated to providing top levels of customer service before, during and after your purchase. No problem is too big or too small for our friendly after-sales team – we won't rest until you're 100% satisfied and enjoying top-quality electric heating. We have consistently been awarded 'Platinum Trusted Merchant' status from independent feedback engine Feefo, based on unwaveringly high levels of customer satisfaction from real customer reviews – so we're not exaggerating when we say that our customer support is truly exceptional.

Get in touch

If you need any help or advice, you can call us today on 01 584 1000 or send us send us an email to [email protected]. Whether you’re looking for a free quote, help regarding our products or more general advice related to electric heating, we want to hear from you.